LET ME TELL YOU A STORY

Hi

Good productivity indicates a myriad of positive actions and working together in synchronicity to bring about an expected outcome. All moving parts heading the business in a positive direction. But how does good productivity come about from your team? How do you get everyone on board, to see the vision of an outcome? How does an owner or manager articulate the required steps to achieve the goal?

Story Telling. Every business has a history, even if it is still in the start up phase. There will be a story of the idea, concept, an “ah ha” moment. When you include others in that story and their role in it, they become part of the community, the tribe.

Story telling has been a centrepiece of communities for millennia; Jesus told parables, Maori shared whakapapa, ancient Egypt used hieroglyphics.

Owen Eastwood, in his book “Belonging: The Ancient Code of Togetherness”, puts it this way;

We look to our leaders to be the storyteller-in-chief and expect them to personify our tribal identity. We do not want our Us story replaced by a leader’s Me story, a cult of personality, with the rest of us as supporting cast. Neither do we exist to merely execute plans or strategies or KPI’s disconnected from an Us story. That is soulless.

Sharing the history of your business, gives your team a sense of “place” and “purpose” and “belonging” to their “tribe”, connecting them in ways that KPI’s and targets do not. This connection becomes the culture of the business and can be shared with new people coming into the business, allowing them to understand their purpose and the history of that place they hold in that story. They can take ownership of that space, contributing to its history and legacy. The question to each person in your business will then be; “What is the legacy, the piece of history you are creating, in your space?”

If cashflow is the life blood of a business, then productivity is the pumping heart.

How’s your heart?

What’s your story??

As always, if you found this interesting please share with friends, family and business owners you may know.

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